By: Giovanni Rodriguez
This is one of several start-ups led by Arab Israelis that we met during our visit. But as a long-time consultant to businesses in the super-geeky world of electronic design automation (EDA) – the technology that powers the design of computing components like chips – this one truly stood out. Led by Nazareth-based Jamil Mazzawi, Optima Design seeks to solve the big problem of “soft errors” in chip design: the malfunctioning of chips due to exposure to radiation from space (e.g., the sun). As electronics get more exposed to the elements—think wearables — Mazzawi’s solution becomes even more relevant. And there is not one company in the richly financed EDA market that is thinking like his company.